Brian K. Marks, who has had a long career in the beauty industry, has partnered with his wife and former model to launch the hair care collection, Nene’s Secret.

The 7-sku maintenance line features a signature fragrance as well as the exclusive “My Secret Recipe” formula, a blend of unique natural ingredients from the rich continent of Africa designed to give women the tools to build happy, healthy hair.

“These are my family’s tried-and-true recipes, using the best ingredients from my homeland—like baobab, kalahari melon, and chocolate,” says the brand’s co-founder, Nene Marks. “I’m proud to finally offer women an affordable luxury line featuring quality ingredients,” she adds.

Marks’ prior achievements include creating these 5 brands: All Ways Natural, African Pride, Ginseng Miracle, 911, and Dr. Miracle’s.